Fintech companies made finance easy. From neobanks to payments, fintech turned complex financial interactions into clean user experiences accessible to millions worldwide. Now, crypto is ready to go mainstream, creating opportunities for fintechs that can simplify the onchain journey. 

The Opportunity: Onchain is Going Mainstream

Buying and holding crypto is no longer enough. 

Clearer regulations are emerging, removing uncertainty and bringing new crypto use cases out of the grey area. As a result, decentralized finance (DeFi) and onchain crypto experiences are moving into the mainstream. 

Regular users are now more aware of new opportunities previously accessible only to hardened crypto enthusiasts. This includes memecoin launches, juicy DeFi yields, and airdrops. 

Stablecoins are on the other end of the risk spectrum. They make cross-border transactions cheaper and faster. For users in emerging economies, stablecoins can often be the only way to access USD and other world currencies. 

New infrastructure is emerging for stablecoin applications. For example, Eco turn sending stablecoins into simple one-click actions that can be added to any app. And HIFI offers APIs for creating accounts and streamlining KYC, onramp, offramp, and more.  

While Cirlce’s USDC and Tether’s USDT still dominate the market, the competition in stablecoin is heating up. Companies like Bitso and Paxos also offer alternative coins, pegged to pesos and gold, respectively. Platforms like Rehive now offer backend and frontend solutions for building stablecoin products. 

Fintechs now face a strategic choice. 

Users might leave traditional fintech apps searching for new ways of making or saving money. This creates opportunities for fintech startups like Kontigo, the USDC-focused neobank, and Decaf, a global onchain bank. 

Established fintech companies can enhance their existing platforms, allowing users to discover and participate in crypto directly within apps they already love. Users of Robinhood, Revolt, N26, and other neobanks shouldn’t need another app for accessing tokens and other ‘alpha’ across different chains.

The Problem: Onchain Experiences Are Still Complex

Despite the growth of crypto use cases, onchain interactions remain daunting for both users and fintech products aiming to simplify them.

Breaking Down the Onchain Crypto Experience

Despite the growth of crypto use cases, onchain interactions remain daunting for both users and fintech products aiming to simplify them.

Breaking Down the Onchain Crypto Experience

To successfully navigate crypto, users and fintech platforms must handle several critical challenges:

  • Storing Private Keys: Securely managing private keys is paramount to protecting user funds.
  • Signing Transactions: Ensuring safe, clear interactions when sending transactions.
  • Viewing Onchain Crypto Data: Providing users with accurate, real-time information about their holdings, positions, and transaction history.

Companies like Privy, Turnkey, Para, and Dynamic have done a great job simplifying wallet infrastructure. Instead of building wallets from scratch, fintechs can tap into rich tooling that streamlines private keys management and transaction experience. Abstracting this layer of complexity is a major way fintechs can add value for new crypto users. 

Yet fintechs still need reliable, comprehensive solutions for accessing and presenting complex onchain data. This is where Zerion API comes in.

How Zerion API Simplifies Crypto Data

Zerion has built a robust infrastructure designed to aggregate data from dozens of blockchains to show token holdings, DeFi positions, transaction history, and more. 

Initially developed to power Zerion’s own portfolio tracking app, this comprehensive data infrastructure is now available to enterprises through the Zerion API. Leading Web3 products such as Rainbow Wallet and Uniswap Wallet already rely on Zerion API endpoints to show users’ holdings. 

By integrating Zerion API, fintech companies can rapidly deliver crypto-native features with accurate, real-time data.

Zerion API in Action: Use Cases for Fintech

Here’s how fintech platforms can leverage Zerion API to effortlessly add onchain data to the product:

  • Portfolio Balance Calculation: Automatically calculate and display real-time crypto portfolio balances across multiple blockchains.
  • Discover DeFi Positions: Instantly identify users’ positions in popular DeFi protocols, helping users track rewards and manage investments.
  • Unified Transaction History: Quickly aggregate and present transaction histories from various chains with the speed and efficiency users expect.
  • Push Notifications: Deliver real-time push notifications for new transactions, keeping users continuously informed about their crypto activity.

Integration Made Easy

Zerion API’s clearly defined endpoints make it easy to incorporate advanced crypto data, for example:

  • Portfolio Endpoint: Instantly retrieve user balances, asset valuations, and portfolio insights.
  • Transaction Endpoint: Access comprehensive historical transaction data, across blockchains, with minimal latency.
  • Webhooks for Notifications: Implement instant notifications triggered by onchain events, increasing user engagement and retention.

Integrating Zerion API doesn’t require any blockchain expertise and can save weeks of development time. Instead of setting up nodes for each chain, developers can query a single endpoint and get the data they need from 25+ supported chains. 

Zerion API is built for fintech scale. It already handles over 400 million monthly requests while maintaining 99.9% uptime and P99 3-second latency. 

What’s Next

Crypto’s move into mainstream opens up new growth opportunities for fintech products. Zerion API provides the reliable data infrastructure fintech platforms need to quickly and efficiently integrate onchain crypto.

Ready to unlock crypto's potential for your fintech platform? Sign up for a demo of Zerion API today.